When you’re looking to secure the full or partial support of sponsor, here are a few tips to think over.
- Firstly, and most importantly, put yourself in the shoes – or more appropriately the mindset of a sponsor – and think what kind of person would you like to invest into.
- Ask yourself what qualities you would like to see, to give you the confidence to make the right choice.
- If you were going to bet on a race horse, would you want a spirited animal out of control or easily distracted, or one that had focus and stamina.
- Think of entrepreneurs who pitch for funding to dragons on TV series all over the world, it’s not just the idea, it’s the character of the individual that makes a project investable.
- A sponsor isn’t so much interested in what you’ve achieved, but what you want to achieve and your determination… if you’re given the opportunity.
- Many people talk a good talk, but whilst it’s the actions that matter, what you say and how you say it will reveal just how much you are willing to commit to being a success.
- Sponsors are looking for potential leaders and motivators, you don’t have to be a finished gem, but a diamond in the rough still shines through.
- Victims and passengers don’t get anything done, so if you want someone to invest in you, you need to get them to believe you have what it takes to be a driver regardless of the past.
- Think about your appearance and how you project yourself, sponsors are looking for free spirits prepared to step into the unknown, if you’re a conformist needing to work under supervision, you’ll be unlikely to win any favours.
There are three fundamental M’s you want to answer:
Motivation. What’s your motivation, why do you want to do the course, what do you want to achieve and what’s important to you? What gets you up in the morning and what will get you though the hard times?
Mindset. Are you a glass half full kind of person, or are you one can short of a six pack? Are you open to new ideas, or are you firmly cemented in how you think things are or should be? Do you have a can do attitude, or a why I can’t excuse?
Means. One question that you will have to answer, is why you’re not prepared to invest in your own potential, and you need a sponsor’s help. This is really the true test of a person… a convincing argument as to why someone should believe in you, is when you believe in yourself and you show it with action.
Now you know what you need to do, the next step is to put your potential to the test.